This article by Mashable has a number of compelling and FREE to use social media ideas. What isn't free: The amount of time it takes to pour content into them and to be actively using all of them. Seriously, we need a shakedown on the number of social media outlets out there so that we can focus traffic into a few key ones.
The 22 Step Social Media Marketing Plan
The best tool mentioned in the article is this one: http://usernamecheck.com/. It allows you to check user name status across a number of top sites.
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